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WHAT IS DIGITAL MARKETING ? A Complete Beginner guide

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Digital marketing is a long or broad term that includes all marketing channels and all methods you can use to promoting products or services on the Internet world but also on electronic devices such as TVs, mobile phones and electronics billboards on major cities.
 It developed during the 1990s and 2000s changed the way brands and businesses use technology for all types of marketing. As digital platforms became increasingly incorporated into marketing plans and lifestyle, and as people increasingly use digital devices rather than visiting physical shops, digital marketing campaigns became prevalent, employing combinations of program optimization (SEO), program marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, email marketing, display advertising, e-books, and optical disks and games became commonplace.
 To understand the Importance of Digital marketing to the long run of selling in any business, it’s helpful to believe what audience interactions we'd wish to know and manage. Today Digital marketing is about more sorts of audience interaction than website or email... It involves managing and harnessing these ‘5Ds of Digital’ that I even have defined within the introduction to the most recent update to my Digital Marketing: Strategy, Planning and Implementation book. The 5Ds define the opportunities for consumers to interact with brands and for businesses to achieve and learn from their audiences in several ways: 






1. Digital devices-- Digital marketing is that utilization is the component of search web and online-based digital technologies like desktop computers, mobile phones, and other digital media and platforms to market products and services. Audiences experience brands as they show interest and interact with business and classified websites and mobile apps typically using a mixture of connected devices including smartphones, tablets, desktop computers, TVs and gaming devices.
 2. Digital platforms – Interactions on these devices are driven traffic through browsers or mobile apps or from the main Social media platforms or services, that’s Facebook, Instagram, Google and YouTube, Twitter and LinkedIn.most of the major interactions are driven from these social platforms. 3. Digital media – Different paid, owned and earned communications channels for reaching and interesting audiences including an advertisement, Emails and messaging, using Search Engines and share via Social networks.
 4. Digital data safety – The insight businesses collect about their customers and audience profiles and their interactions with businesses and products, which now must be protected by law in most countries in the world. Because sometimes customers provide their sensitive information through their profile which can be hacked.so Digital data safety is so much important in this decade.
 5. Digital technology – the marketing technology or martech stack that companies use to make interactive experiences from websites and mobile apps to in-store kiosks and email campaigns.